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Best Month to Launch Kickstarter Campaign: Event Checklist For Success

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Best Month To Launch Kickstarter Campaign

When it comes to launching a Kickstarter campaign, timing is crucial. Choosing the right time of year to launch can significantly impact your campaign’s success and the amount of engagement and funds raised.

In this article, we will delve into the importance of selecting the best month to launch Kickstarter campaign and provide statistical insights to help you make an informed decision.

1. Understanding the Significance of Launch Timing

Launching a Kickstarter campaign requires careful planning and strategizing. Choosing the optimal time of year to launch can provide several advantages, including:

1.1 Maximizing Visibility: Launching during a month with high user activity and engagement on the platform can increase the visibility of your campaign. When more potential backers are active on Kickstarter, your project is more likely to be noticed and supported.

1.2 Building Momentum: By launching during a peak month, you can tap into the existing energy and excitement within the Kickstarter community. This can help you generate early momentum, encouraging backers to jump on board and share your campaign with others.

1.3 Leveraging Seasonal Trends: Aligning your Kickstarter campaign with relevant seasonal trends or events can also boost its chances of success. For example, launching a campaign for a holiday-themed product closer to the corresponding holiday can create a sense of urgency and increase interest.

2. Analyzing Kickstarter Campaign Launch Statistics

To determine the best month to launch Kickstarter campaign, let’s explore some statistical data based on previous campaign launches:

2.1 Kickstarter Launch Patterns: An analysis of Kickstarter campaigns shows that certain months tend to have higher success rates than others. Historically, campaigns launched in February, March, April, and May have experienced higher success rates and raised more funds compared to other months.

2.2 Holiday Considerations: While launching a campaign during a major holiday season might seem advantageous due to increased consumer spending, it’s important to be mindful of potential challenges. The competition for attention and funds can be intense during these periods, making it harder to stand out. However, launching a campaign that offers a unique or seasonal product can still yield positive results.

2.3 School-Year Considerations: If your Kickstarter campaign targets a specific demographic, such as students, educators, or parents, it’s essential to consider the academic calendar. Launching your campaign during the months when these audiences are most active and engaged, such as August or September, can increase your chances of success.

3. Determining the Ideal Month

Considering the statistical data and the unique aspects of your project, it is crucial to identify the best time of year to launch your Kickstarter campaign. Here are a few steps to help you make an informed decision:

3.1 Research: Thoroughly research Kickstarter campaign statistics, success rates, and trends to identify patterns relevant to your project. This will provide valuable insights into the best month for your campaign.

3.2 Audience Analysis: Understand your target audience and their behavior. Consider their interests, spending habits, and engagement levels during different times of the year. This knowledge will enable you to align your campaign launch with their preferences.

3.3 Seasonal Relevance: Determine if your project has any seasonal or event-related relevance. Launching during a period when there is increased demand or interest in your product can significantly boost engagement and funding.

3.4 Campaign Preparation: Once you’ve determined the ideal month, invest time in preparing a compelling campaign page, engaging visuals, and an effective marketing strategy. These elements will maximize your chances of success, regardless of the launch month.

Kickstarter Event Launch Checklist: Your Guide to Crowdfunding Success

Launching a Kickstarter campaign to raise funds for your event is an exciting endeavor. However, to achieve crowdfunding success, you need a well-thought-out plan and effective marketing strategies. This step-by-step checklist will guide you through the process of launching a Kickstarter event campaign:

Pre-Campaign Preparation:

  1. Define Your Event Concept:
    • Clearly articulate your event’s purpose, goals, and unique selling points.
  2. Set Funding Goals:
    • Determine the minimum amount required to successfully execute your event.
    • Calculate the overall budget, considering all expenses.
  3. Build a Team:
    • Assemble a dedicated team to help with campaign management, marketing, and communication.
  4. Create a Compelling Campaign Story:
    • Draft a captivating campaign description that explains your event’s importance and impact.
  5. Develop Visual Assets:
    • Design eye-catching graphics, images, and videos that showcase your event.
    • Create a compelling campaign video that highlights your project’s story.

Kickstarter Campaign Setup:

  1. Set Up Your Kickstarter Campaign:
    • Create a Kickstarter account and navigate to the “Start a Project” page.
    • Fill in campaign details, including your project’s name, category, location, and funding goal.
  2. Write Reward Descriptions:
    • Plan and describe enticing rewards for backers.
    • Offer a range of reward tiers to appeal to various backers.
  3. Calculate Shipping Costs:
    • Determine shipping fees for physical rewards.
    • Include international shipping options if applicable.
  4. Set Campaign Duration:
    • Choose a campaign duration that aligns with your marketing strategy.
    • A typical Kickstarter campaign lasts 30 days, but you can opt for a shorter or longer duration.

Marketing and Promotion Strategies:

  1. Build a Pre-Launch Email List:
    • Start collecting email addresses from potential backers and event supporters.
    • Create anticipation with a pre-launch email series.
  2. Leverage Social Media:
    • Create dedicated social media profiles for your campaign.
    • Develop a content calendar for consistent updates leading up to and during the campaign.
    • Engage with your audience and encourage them to share your campaign.
  3. Launch a Campaign Website:
    • Develop a campaign website or landing page that provides additional information about your event and links to your Kickstarter campaign.
  4. Produce Engaging Content:
    • Develop blog posts, articles, and press releases related to your campaign and event.
    • Collaborate with influencers or bloggers to generate buzz.
  5. Craft a Compelling Pitch Email:
    • Prepare a persuasive pitch email to send to your pre-launch email list and media contacts.
  6. Utilize Crowdfunding Tools:
    • Use Kickstarter’s built-in marketing tools, such as project updates and Kickstarter Live.
    • Consider third-party crowdfunding management software for campaign analytics and optimization.
  7. Engage with Backers:
    • Communicate regularly with backers through Kickstarter’s messaging system.
    • Provide updates on campaign progress and event preparations.

Launch Day and Beyond:

  1. Launch with a Bang:
    • Promote your campaign aggressively on the launch day.
    • Leverage social media, email marketing, and press releases for maximum exposure.
  2. Regular Updates:
    • Maintain a consistent schedule of campaign updates to keep backers informed.
    • Share behind-the-scenes content and event-related updates.
  3. Manage Pledges and Backer Communication:
    • Respond promptly to backer questions and concerns.
    • Monitor campaign comments and engage with backers.
  4. Stretch Goals and Surprises:
    • Plan stretch goals to incentivize additional funding once initial goals are met.
    • Consider offering surprise rewards or incentives for campaign momentum.
  5. Post-Campaign Fulfillment:
    • Prepare for post-campaign activities, including reward fulfillment and event planning.
    • Keep backers informed about progress and timelines.
  6. Express Gratitude:
    • Show appreciation to backers for their support through personalized thank-you messages and updates.

Remember that Kickstarter campaigns require ongoing effort and adaptability. Continuously assess your campaign’s performance and adjust your strategies as needed to maximize your chances of crowdfunding success and raising the funds necessary to make your event a reality.


Choosing the best month to launch your Kickstarter campaign is a strategic decision that can greatly impact your fundraising success.

By analyzing historical data, considering audience behavior, and identifying seasonal relevance, you can determine the optimal time for your campaign.

Remember to align your launch with periods of high user engagement and adapt your strategy to stand out from the competition.

With careful planning and a well-executed campaign, you’ll increase your chances of securing maximum engagement and raising the funds needed to bring your project to life.

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