ULiveWV.com recently conducted a special survey/campaign to learn more about what type of events residents would like to see in the Eastern Panhandle.
I wanted to share these results with you because I feel the information we received can help you greatly in gaining more customers for your business.
Overall, the campaign reached over 20,733 Martinsburg, Charles Town, Berkeley Springs and other local residents, received 1,106 reactions (likes, comments & shares) and our Top 5 Event Report showing the results currently has a little over 2,000 views and growing.
More importantly, I received many direct emails from residents sharing their feedback, ideas & suggestions on the development of local community events.
What Did We Learn…?
First, we learned…
RESIDENTS SINCERELY WANT TO MAKE A DIFFERENCE IN THE COMMUNITY.
In fact, in just 4 weeks of running this campaign, we’ve had 103 people join our “Event Insider” team, eager to help collaborate on the development of local events. That’s AMAZING support!
Second, we learned…
RESIDENTS WANT “THEMED BLOCK PARTIES”
If you happened to view our Top 5 Event Report, you’d know that participants of the survey chose Block Parties as their favorite community event. And after digging a little further, we found that residents LOVED the idea of adding a “Theme” to the block party.
Once we discovered this, we came to realize that MANY event ideas could easily become “the theme” to a great block party. For instance, a Murder Mystery Block Party for the whole family would do very well based off of the results from this campaign.
Finally, we learned…
THEMED BLOCK PARTIES CAN BE A GREAT WAY FOR YOUR BUSINESS TO BUILD REPUTATION, GENERATE NEW LEADS, AND BOOST SALES.
You may or may not know this, but event marketing is BIG BUSINESS. So big in fact, that the latest research reveals that event marketing has proven more effective than some traditional methods of marketing. Why? Because, when done correctly, your business can benefit from…
- Coverage in local news/media sources
- Interaction with customers
- Boost in brand recognition & reputation
- Getting new leads & sales
- Growing your customer following through social media & email
- Increase your Google ranking * Attract positive online reviews & ratings
- Acquiring quality content (videos, photos, and articles) for social media
- Building stronger relationships with the people of the community
I could go on and on listing the many benefits of small events, because there’s just no other form of marketing that can impact your business like a well-planned event.
BY HOSTING A SMALL “THEMED BLOCK PARTY” YOU CAN GROW YOUR BUSINESS & GIVE LOCAL RESIDENTS WHAT THEY WANT!
After reviewing the results of this survey campaign and I highly recommend implementing “Themed” events into your marketing mix. With excellent planning and execution, an event could greatly improve your business’s sales.
We are now developing an extraordinary “Business Block Party” promotion package. It’s a full-service event marketing program designed especially for small businesses of the Eastern Panhandle.
The “Business Block Party” package, will allow you to host your own themed block party at any location of your choice. We’ll take care of the planning, promotion and the launch of your party.
This package will give you ALL of the benefits listed above!
If you’re interested, we can send you a detailed list of services that will be provided through the “Business Block Party” package. Just email firstname.lastname@example.org and we’ll get it right to you.
I hope this information was helpful for the growth of your business.
If you’d like to learn more about the benefits of hosting small community events, please contact us. We’d be more than happy to help you create a plan of action.