ULiveWVEvents.com recently conducted a special survey/campaign to learn more about what type of events residents would like to see in the Eastern Panhandle.
I wanted to share these results with you because I feel the information we received can help you greatly in gaining more customers for your business.
Overall, the campaign reached over 20,733 Martinsburg, Charles Town, Berkeley Springs and other local residents, received 1,106 reactions (likes, comments & shares) and our Top 5 Event Report showing the results currently has a little over 2,000 views and growing.
More importantly, I received many direct emails from residents sharing their feedback, ideas & suggestions on the development of local community events.
What Did We Learn…?
First, we learned…
RESIDENTS SINCERELY WANT TO MAKE A DIFFERENCE IN THE COMMUNITY.
In fact, in just 4 weeks of running this campaign, we’ve had 103 people join our “Event Insider” team, eager to help collaborate on the development of local events. That’s AMAZING support!
Second, we learned…
RESIDENTS WANT “THEMED BLOCK PARTIES”
If you happened to view our Top 5 Event Report, you’d know that participants of the survey chose Block Parties as their favorite community event. And after digging a little further, we found that residents LOVED the idea of adding a “Theme” to the block party.
Once we discovered this, we came to realize that MANY event ideas could easily become “the theme” to a great block party. For instance, a Murder Mystery Block Party for the whole family would do very well based off of the results from this campaign.
Finally, we learned…
THEMED BLOCK PARTIES CAN BE A GREAT WAY FOR YOUR BUSINESS TO BUILD REPUTATION, GENERATE NEW LEADS, AND BOOST SALES.
You may or may not know this, but event marketing is BIG BUSINESS. So big in fact, that the latest research reveals that event marketing has proven more effective than some traditional methods of marketing. Why? Because, when done correctly, your business can benefit from…
Coverage in local news/media sources
Interaction with customers
Boost in brand recognition & reputation
Getting new leads & sales
Growing your customer following through social media & email
Increase your Google ranking * Attract positive online reviews & ratings
Acquiring quality content (videos, photos, and articles) for social media
Building stronger relationships with the people of the community