Email has revolutionized the way we communicate with each other. Messages can be sent to anyone with a valid email address anywhere in the world.
This allows for closer cooperation even when employees are separated from a half-world. It is easy to do, require very little training and is cost effective for most businesses today with various low-cost options available.
It can also take a lot of time and limit productivity in some situations. You may have noticed that some of the emails you receive from the best marketing gurus have three or four meanings. Other emails contain paragraph after paragraph, scrolling copy that seems to go on forever.
About the long e-mail
E-mail marketing is simply one of the most profitable businesses that you can use on the Internet today. Despite the popularity of social networking media such as Facebook, there are still many people who use it more than their phone.
Email is global and you can enjoy people all over the world, not just people in your area. The main benefit of this communication and media communication strategy is that you can increase your income without a significant increase in marketing costs.
Many people assume that a long promotional newsletter with a lot of information is more effective than with short message content. Is this still the case?
On the contrary, you must resist the temptation to write long emails because research and studies indicate that it is against you. The long newsletter is one of the biggest mistakes that many new online entrepreneurs and internet marketers make.
Long emails are not read
You can take the email for granted. However, effective e-mail communication is just as much a skill as anything else. With effective use, e-mail can be a powerful tool.
However, one of the biggest inefficiencies of email is the length of the message. One of the main reasons your email does not read is because it takes too much time. Writing long emails does not mean you’re doing more work. Because people have trouble emptying their inbox, the last thing they want to do is read an email consisting of several pages.
About the short e-mail
To make our e-mail marketing profitable, we must all generate answers. That means your emails are open and your links are clicked! Most email marketers are lazy enough to get the most out of their emails. They write subject lines that have been quickly deleted and do not spend enough time writing good, compelling emails.
What works personally is that small emails generate the best answer. Why does it work? People’s attention is spreading more and more “nowadays”. They usually focus on a few different activities while they are online, which means they often do not have the time and patience to read a long email.
Short emails are one thing. Keeping the paragraphs short also works wonders for readability and ultimately the answer. It’s also a good idea to keep your words simple. Make sure even a student in group five can understand.
The other big advantage of short emails is that they tend to miss spam filters and these emails are not considered spam. Because there are smaller words in a short email, there is less chance that spam filters will detect an “inappropriate” word.
E-mail is there to stay and e-mail marketing too. Try to keep your e-mails short and you will get the most out of them. Here’s another tip: try to include at least 3 hyperlinks in your message. This generates the most clicks!
Advantages and disadvantages of short and long e-mail
- Short defenders of e-mails swear by the method because of the power to create curiosity.
- Without a lot of text, the copy you use can be more powerful. Strategically placed links in short e-mails encourage the reader to click for more information (and buy your product!)
- Small e-mails are also less intimidating for those who do not regard themselves as “readers” and may feel overwhelmed by different paragraphs.
- It is complicated to develop trust with just a sentence or two, and your consultation may not take the bait and click on your link if you are not well-known with it.
- In addition, very short e-mails, while emphasizing a strong call-to-action, do not give you the opportunity to respond to potential concerns from your customers.
- With long e-mails you have countless possibilities to insert multiple links, mark affiliate offers and attracts a wider audience.
- Long-term e-mails also allow you to introduce your reader to your inbox – you can highlight all the benefits of your product/service, answer all their concerns and guide them to the purchase.
- By the time they click on a link, they have already decided to buy (or not).
- Long emails can distract the reader from the call-to-action you want them to do, especially if you add many affiliate links.
- Some people can only browse through the email when they see how long it is, without crucial benefits and important information. Lastly, long e-mails do not work as healthy when it comes to creating a sense of interest, because the information they hold already answers all of your customers’ questions.
The style of e-mail marketing you choose must meet the tastes of your customers. If you are an author and have built a platform for storytelling, your audience is probably open to reading long emails.
However, if you are in a more visual area, such as web design, a short copy will draw attention to where you need it most – on your graphics and images. If you still do not know what your target audience is responding to, try this test: create content for two separate emails, but make sure that these emails have the same call to action.
Suppose you want your customers to sign up for your upcoming webinar. Send a small e-mail to half of your list and a long e-mail to the other half of your list. Come back in a few days (remember that users do not always receive their email immediately) and see your click-through rate. Which email sent more people to your registration page for webinars?
Keep in mind that you may need to switch between styles depending on what you’re promoting. A small e-mail may be suitable for a webinar, while a long e-mail may be useful for a live event or course.