Many entrepreneurs have already recognized the need and importance of advertising to seniors. This growing market is expected to produce more than 50 million people in North America over the next 15 years.
Today’s seniors are active, healthy people who participate in everything from sports to social committees. Advances in medical science, as well as the widespread notion of healthy living, have made the lives of older people a fun and enjoyable time when it is rare to be 80 years old, virtually free of health problems.
That being said, do you know what older people want from your business?
Guaranteed, there is at least one aspect of your business that appeals to this older target group. Another aspect to keep in mind is that older people are also the largest group of computer users, with the percentage of daily users increasing each year.
Seniors have proven to be intelligent consumers who can contribute to much of a businesses profits. Many companies that are proud of the quality and service will already have a large customer base. This is one of the most crucial concerns. Older people are smart people who value quality and certainty.
Giving customers a “no questions asked” satisfaction guarantee can make all the difference for the senior consumer. Remember that this generation was raised at a time when it was not uncommon to enter into contractual agreements with a promise and a handshake.
Although times have changed somewhat, seniors are still quite receptive to this commercial tactic. Make sure you connect with your customer and always add your personal guarantee; it helps your consumers a lot and visibly reflects your profits.
Now that we’ve identified the importance of marketing to seniors, do you know how to design your ads?
Let’s start by looking at different advertisements by companies that have been actively involved in the senior’s sector, including retirement homes, home care and assisted living.
Many of these companies have been developing successful advertising campaigns for years. These ads are a great tool for planning and developing new ads for your business.
Although you can offer a different product or service, display the ad format to see where it has placed the images relative to the text. Note the style of the font used the size and the text.
Remember that in many cases these advertisements have been developed by someone who has had extensive marketing training on this particular demographic. Use this to your advantage. Develop marketing campaigns that specifically target seniors and get ready to start.
We now understand the importance and the direct impact of the leading market on your business. Your ads have been carefully designed and modeled after successful marketing campaigns already implemented.
It’s time to test different campaign strategies and methods to get these ads to your target audience, the older population.
Start with free or cheap media channels. In this way, you can get an idea of the ad that gives the most response. Was it an advertisement or maybe a well-placed business listing? This data collection can give you a good idea of what has growth potential and what’s not likely to be effective.
Perform advertising tests several times as the information you collect will help you improve your marketing campaign, saving you time and money.
Coordinating successful marketing campaigns to seniors will initiate communication with a group of individuals who has the greatest spending power in the nation.