In the earlier days of the internet, it was just a place where we would come together and have a text-based chat about our common interests. However, as the web evolved to include social media platforms such as Instagram, Tik Tok, Facebook, and Twitter, we’ve been able to do more than just text each other. We were able to influence each other through videos and images as well.
However, those who have a unique talent for influencing others and being the center of attention don’t want to do it for free. We live in a world run by money. We need money to live, and if we’re going to take time out of our day to create content, then we need to make money off of it, but how exactly do you make money off of content creation? Is the income from content creation sustainable?
We all hate advertisements when we’re not making money off of it. Nobody likes scrolling through websites, social media, or watching YouTube and getting interrupted by an advertisement. However, that’s one-way content creators make their money. In fact, it’s still one of the best ways anyone makes their money. If you’ve ever opened a website and were bombarded by advertisements, the site owner will most likely use Adsense.
When a content creator puts out a new blog post or video, they litter it with ads hoping people will click them so they can earn passive income. However, it’s difficult for newer content creators to have the kind of impressions for AdSense to make enough to justify quitting their day job just yet.
There are different affiliate platforms you’ll see various content creators use, but the most common one is the Amazon Affiliates Program. The affiliate program through Amazon is so popular that people already know the platform. They most likely have the Amazon Prime membership and can easily click and buy directly from the link.
Unfortunately, one of the cons of doing affiliate links is having a particular niche, or no one will take your subtle sales pitch seriously. Many content creators try too hard to write around the links instead of focusing on their content quality. Low-quality content can affect the reputation of the content creator and make it harder for them to generate income.
Content Brand Sponsorships
Some of the more prominent content creators are backed by brands. It can seem difficult for smaller content creators to get the attention of brands for sponsorship opportunities. However, that doesn’t mean brands aren’t keeping an eye out for the next big influencer. The influence content creators can bring in millions for a brand, so they’re always on the lookout.
The easiest way to get brands to notice you is by having an established brand persona yourself. You need to have a clear audience that brands can target through you as a content creator. However, just like with affiliate links, you have to put out quality content. Brands will distance themselves from content creators who put out low-quality content. The best way to look at your content’s quality is to look at it from the outside while asking yourself if it’s content you’d be impressed with if it’s not yours.
It’s also possible to make money from donations. Unfortunately, donations aren’t consistent and, unless you’re a more prominent content creator, aren’t a steady income source yet. Fortunately, making your way up the ladder as a content creator is as simple as finding your niche and putting out high-quality content. It takes some experimenting, but it’s not impossible.