Events are only successful if people attend them. People will attend events if they know about it. You need to promote your event to make it a success. If you’re worried about how to promote an event efficiently, here are some creative ways to promote an event. You can use these ways without spending a big budget or get celebrities to talk about it. Use these creative ways to promote an event for making it a big success.
- Facebook ads
Are you wondering how to promote an event on Facebook? Well, it isn’t hard. Use promotional ads to target your appropriate audience that will be interested in attending the event. Create an attractive and precise ad so that one glance is enough to provide enough event information. You can set the audience to be those people who visited the website already and left without purchasing the event ticket. This remarketing or retargeting strategy can be extremely helpful as well as an efficient way of how to promote an event.
- Facebook events and pages
Other than spending money on promotional ads, there is another way of how to promote an event on Facebook. You can create an event and a page dedicated to your event. Keep posting updates on the event. You can also keep up a countdown to keep reminding people of your event. This creative way to promote an event will also get you more followers for your business page.
- Previous highlights
A quick video showcasing highlights from a previous successful event is helpful since it gives viewers an idea of what kind of an event to look forward to. The tip here is to use an eye-catching thumbnail. People usually scroll through social medias but stop on videos that look interesting. Use this technique for an effective way of promoting event details.
- Promotion through attendees
You can use the help of people who are attending the event already. If someone buys a ticket, give them an option to share the news with their friends on social medias. Provide promotions like discounts for people who suggest other friends visit the event too. You can also introduce special offers on purchase of group tickets.
- Blog posts and bloggers
Blogging is all the rage these days. Any event or brand that makes an appearance on a blog gets a lot of publicity. People follow their favorite blogger’s suggestions religiously these days. Sponsor some bloggers to write a post about your upcoming event. Provide a discount or other special offer for people who buy tickets through the blog post. Another tip is to invite bloggers who post the same genre as your business fits in. The blogger’s friends and fan will visit too. You will get some relevant guests along with event visitors.
- Promote chief guests
Just like bloggers, the people who are your special guests at the event also have a fan following. Let people know who’ll be appearing at your event. Provide a little bio of your guests. People who share similar interests would love to experience an event where their interests are catered. A lot of people will find your event as a platform to meet famous personalities who are otherwise hard to reach. A chance to find answers to their questions and meet their role models will encourage many to attend the event.
- Email promotion on weekends
A creative way to promote an event is by sending emails on weekends. Emails on regular days might not even be seen by the receiver. Most of the time there is a lot of junk that people delete before reading. Therefore, we suggest you target them on weekends. Your recipients will have more time to read your email, and more importantly; most businesses do not send emails on weekends. There is a higher chance of the receiver going through your email if there is lesser clutter in their inbox.
If you have held previous events, gather feedback from attendees. Make short videos or attractive posts to promote the good outcomes of past events. People are more likely to attend a business event if they know it will be beneficial, and not a boring waste of time.
Since social media has such a big impact on people’s opinion, a trending hashtag will grab attention. Use twitter or Instagram to regularly post about the event using the hashtag. Get your guests and sponsored bloggers to do so as well. Use a unique hashtag but at the same time, keep it simple and easy to remember.
Get t-shirts printed for your entire team. Make sure your official hashtag and event name is printed on each shirt. Just wearing clothes and walking around will spread the news of your event. Give these shirts to other influential people too, for example, the blogger you sponsor to write a post, get them to also wear your shirt. Colorful logos on shirts will be very eye catching. Keep it simple and easy to read but make sure to have an attractive design. Getting customized t-shirts printed is not very costly. However, it will target a large audience.
Keep your audience up to date with event preparations. Post your promotion campaigns as well as behind the scenes of event set ups too. You can get a customized geo filter designed on the Snapchat website. Fix the location of the Geo filter near the event venue. Everyone who uses Snapchat filters will get to see your event’s filter and hence, be notified without even knowing. This alone will target masses around the venue area.
These creative ways to promote an event will help spread the word of your event. Even if you are a small business, you can still manage to hold an event with a low investment. These tips of how to promote an event will get you a lot of visitors as well as followers.