Small Business Marketing & Sales

Google AdWords Alternatives: The Best Advertising Platforms for Publishers

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Google AdWords Alternatives

While Google AdWords, now known as Google Ads, has been a dominant force in online advertising, publishers are often on the lookout for alternative platforms to post advertisements and maximize their revenue potential.

Fortunately, there are several popular and lucrative Google AdWords alternatives that offer high returns and diverse opportunities for publishers to showcase ads online.

In this article, we’ll introduce four top-notch advertising platforms that publishers can consider. We’ll also outline the requirements to join these platforms and provide essential tips for publishers to achieve success.

Four High-Return Google AdWords Alternatives

  1. Bing Ads (Microsoft Advertising)

Bing Ads, now rebranded as Microsoft Advertising, serves as an excellent alternative to Google AdWords.

With a substantial user base and lower competition, this platform can offer attractive returns for publishers. Microsoft Advertising provides various targeting options, including demographics, location, and device targeting.

Requirements: Joining Microsoft Advertising is simple; you need a Microsoft account to get started. Publishers can set daily or monthly budgets and bid on relevant keywords.

Success Tips: Tailor your ad content to appeal to Bing’s audience. Utilize specific targeting options to reach the right customers. Regularly review and optimize your campaigns for better performance.

  1. Facebook Ads

Facebook Ads boasts a massive and diverse user base, making it an appealing choice for publishers seeking targeted advertising opportunities. With advanced targeting options based on interests, behaviors, and demographics, Facebook enables publishers to reach their desired audience effectively.

Requirements: To advertise on Facebook, you need a Facebook Business Manager account and a linked Facebook page. Publishers can set daily or lifetime budgets and choose between CPC or CPM (cost per thousand impressions) bidding.

Success Tips: Create visually captivating and engaging ads. Utilize audience insights to target the right demographics. Monitor ad performance regularly and experiment with various ad formats.

  1. Amazon Advertising

For publishers in the e-commerce domain, Amazon Advertising is a powerhouse platform to consider. With access to millions of online shoppers, Amazon Advertising allows publishers to promote products directly on the world’s largest online marketplace.

Requirements: To get started, you need a professional seller account on Amazon. Publishers can set daily budgets and choose CPC bidding.

Success Tips: Use high-quality images and persuasive ad copy. Target relevant keywords and products. Monitor campaign performance and adjust bids based on results.

  1. Taboola

Taboola is a content discovery platform that allows publishers to promote their content as sponsored recommendations on various high-traffic websites. By leveraging Taboola’s vast network of publishers, advertisers can reach a broader audience and drive engagement.

Requirements: Taboola has a straightforward approval process. Publishers need high-quality and engaging content to be eligible.

Success Tips: Focus on creating valuable and shareable content. Optimize your headlines and thumbnails to attract clicks. Continuously test different content formats and measure performance.


While Google AdWords has been a prominent player in the advertising realm, publishers are wise to explore alternative platforms to maximize their revenue potential.

Bing Ads, Facebook Ads, Amazon Advertising, and Taboola offer attractive returns and diverse opportunities for publishers to post advertisements online.

By meeting the requirements of these platforms and implementing effective advertising strategies, publishers can diversify their revenue streams and achieve success beyond the boundaries of Google AdWords.

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