You must admit, technology is rapidly enhancing the methods in which to get new leads, sales, and customers. But how can you use these advancements to increase the profits your local small business?
Local affiliate marketing is a strategy that will allow your business to dramatically expand its reach with very little work on your part. Wouldn’t you like to have the news of your business represented on multiple media platforms, while only paying for actual leads or sales?
Without any knowledge of social media marketing, content marketing, video marketing, google AdWords, banner advertising, digital marketing, referral marketing, email marketing, direct mail or just about any other advertising method you could imagine; you can have your businesses news prominently promoted by a team of marketing specialists, eager to sell your businesses services.
So what exactly is affiliate marketing AND why are so many billion dollar companies actively incorporating it into their marketing strategy?
Affiliate marketing is a digital advertising method where businesses set up special online campaigns that include a sales landing page designed to capture leads or process sales. Businesses then recruit the help of experienced marketers to promote their online campaign for a commission or fee.
5 reasons you need to set up a local affiliate marketing campaign for your business:
FREE Team of EAGER Marketers – Affiliate marketing will give your business an instant team of promotional specialists. By setting up a custom campaign for your business, you can open the door for affiliate partners to promote it for you. These affiliate partners are as different as the many options there are to advertise your business. Each affiliate is specialized in a particular method of marketing. With your campaign up and ready to go, their job will be to use their specialty to effectively send leads and sales to your campaign.
In a local market, this team could be made up of your current customers, followers, and friends. Using Facebook, Twitter, Instagram, SnapChat and other social marketing platforms, this army of marketers will work to spread the news of your special campaigns, boosting your business.
Higher Conversions. More Sales – Setting up a local affiliate marketing campaign allows you to focus on a single selling objective. You’ll be able to test, tweak and adjust your campaign to increase your conversion rate. There’s no “guesswork” on whether your marketing is working or not. With detail analytics & reporting, everything is transparent and precise.
Larger Return on Investment (ROI) – Once your campaign has been set up, you can choose to only pay for very specific types of actions. The “action” could be a lead, sale or traffic to your website. However you decide to set it up, you’ll only pay affiliates for actually delivering your set “action” to your campaigns sales landing page.
Reach Penetration – Many affiliates will promote your campaign by referring it to their own personal social networks and email lists. This personal introduction, especially locally, will give your business more reach and credibility than you could ever get with traditional marketing methods.
Imagine a customer posting a wonderful recommendation of your business on Facebook telling their family and friends to give you a try. And then supplying a trackable link that directs anyone interested to your sales landing page. How about that for “word of mouth” advertising?
List Building / Database Development – The foundation to ANY business is its list. Knowing who your customers are will allow you to keep in touch, increase your repeat sales and provide special offers. Businesses that fail to build and maintain a list of customers… FAIL. Affiliate marketing campaigns automatically collect lead information for future follow up.