There’s absolutely nothing wrong with this viewpoint, but if we decided to turn our attention towards solving the overlooked problems within our own communities, maybe the solutions we develop might be able to be applied to communities everywhere.
There are a plethora of local community problems that a social enterprise could make a mission to help resolve. For example:
Youth pregnancy, accessing drinkable water, child abuse, and negligence, crime, domestic violence, drug use, environmental contaminants, ethnic conflicts, health deterioration, HIV/ AIDS, hunger and homelessness, insufficient emergency services, inequality, jobs, depletion of affordable housing, poverty, racism, transportation, violence.
The above are just a handful of surface problems that plague local communities. If you were to dig a little deeper into your own community, you would most assuredly discover more.
So what steps could you take to help the needs of your community that will also spark the growth of a successful social enterprise?
Create Socially Innovative Local Community Events!
Events are the lifeblood that connects the people of local communities. They are also a perfect starting point for attracting a flood of like-minded supporters to your cause.
And when you incorporate the internet and digital technology into your innovative event plans you can easily increase revenue, boost attendance and establish a profitable social enterprise.
Your business could host local digital online events that deliver valuable information and services via webinars, online courses, podcasts, email, social media, videos, etc…
Imagine coordinating an online video series where local political figures, community activists, and residents discuss a major issue that the area faces. Then distributing this value-packed content to the general public of the community.
Or maybe you can develop a local podcast (online radio show) that targets drug addiction. It could share the stories of individuals who have overcome their addiction and how they did it.
How To Convert Your Social Innovative Digital Events Into Profits.
After you’ve “sampled the waters” with your innovative digital event you’re going to use the feedback you get to create even more events for the cause.
Maybe your “Drug Addiction” podcast really connected with the community and now you have people interested in taking the next step.
This next step might be a “Drug Addiction Bootcamp” event. You can partner with professional drug consultants and hold a 2 to 4-week camp. In addition, to live meetings, you can setup webinars, email support and ongoing coaching programs to help addicts kick the habit.
For those who successfully get clean, you can hold events that encourage and reward them for their efforts. Money can be earned through local sponsorships, vendors, and donations to the cause. You could also earn by offering exclusive, high-dollar “Power Meetings” that show previous addicts how to reorganize their lives for permanent success.