When a consumer is looking to purchase a product or service online, their ability to tell whether the company they are purchasing from is reputable or not is limited.
Since the consumer is dealing with a website, rather than a personal face-to-face transaction, sometimes they are unaware of the companies reputation until they actually buy from them. And if the company’s product or service turns out to be subpar, it can be a horrific experience for a customer.
By providing google reviews, customers can share experiences with other consumers, either recommending a company or warning consumers to stay away.
The issue many people face with review sites, however, is knowing whether the reviews are actually real. More often than not, many of the reviews posted on such sites are either a complaint posted by competitors looking to tarnish another company, or great reviews written by the company themselves, in efforts to sway customers their way. With such trickery, consumers can be easily misled.
Google has been working to develop a solution to such deceit by creating a way for customers to research a company and get reliable reviews regarding local small businesses.
How important are Google reviews and what is the impact on your web marketing?
There are many marketing benefits to be gained when your business can get positive google reviews. (“Positive” being defined by Google as reviews with at least 3 stars out of 5.)
-Positive reviews make it easy for shoppers to select you over your competition
-Good reviews add keyword-rich content when you post them on your site
– A review that provides confidence in your brand can generate referrals from one customer to another
-Great reviews improve your online reputation, your brand and improve local business ranking of your website on search engines
– Poor reviews can give you the opportunity to address a bad customer experience before further tarnishing your reputation
-Your paid search ads (Google AdWords) will display the bright orange stars to viewers on the search result pages. This has a huge influence on the click-through-rates because the ads practically jump off the pages.
-Your natural (organic) listing may also display the stars, making even lower position results stand out
-Excellent reviews also help to populate the Internet with positive customer feedback.
-Reviews can help your business become one of the most influential and trusted service providers in your community.
What people (and more importantly prospective clients) see and think about your online presence is going to have a massive effect on how seriously they take all your other advertising. This is because the moment a prospective customer sees something you are featured in – whether this is an advert / PR / article etc. the first thing most of them will do (and by most I mean ALL!) is Google your name and see what comes up…
… and if what they find are poor reviews, a poor quality website or just a lack of presence then they are less likely to take action by making a call or visit…
… and if they don’t take action, you have no way of amazing them with your brilliance and getting them to become long term customers!
On the other hand, if your business has a professional looking site, loads of raving reviews and testimonials, video clips on YouTube, a Google+ business page with all your service details/offers and coupons, then they will be more likely to visit you over a competitor with a less appealing online presence.
Let’s take a look at how to get Google reviews and improve your local business ranking
It is incredibly easy to set up a Google review system where you encourage your satisfied customers to submit those “5 star” online reviews. Here’s a brief outline of a few of the things you should be looking at:
1. Actively encourage your staff to seek reviews and testimonials from all your satisfied customers who have made a complimentary statement about you / your services / your business / or staff! Deliberately seek out those with positive things to say about you in order to maximize the great things that are said in your reviews. It may sound biased (which it is), but if you only ask those who have positive things to say about you, then you will get far more positive things said!
2. Get your google review link – Make it easy for your customers to leave you a review by emailing them a link to google reviews. You don’t want them searching for your business and getting frustrated. Take the time to get your businesses google review link so you can send it to them directly.
3. Turn these positive things into “5 star” Google reviews! Google reviews are often the first thing people read and are almost universally trusted – and you want as many of them as you can get!
4. Don’t stop at Google Place reviews. There’s nothing more powerful than testimonials and other social proof to show just how brilliant you are! Get a variety of these in video / audio / plain text and get them on your site / Google + and YouTube!
5. Get articles and press releases written about you and your business that “talk you up” and load them with these testimonials/reviews. Once on paper these can be made into posters for your businesses waiting area, added to newsletters and other articles or even uploaded to the Internet and syndicated using the various online PR web services.
Yes, I know it means you have to make an intentional effort towards planning to get google reviews to improve your businesses sales and ranking. Yes, you may have to do a little work to encourage more customers to compliment your services… but if it is a neck and neck race between you and your competitor down the street it could be the “ONE THING” you need to move you in front.
The benefits to an aggressive Google Reviews process for small business owners are enormous. Failure in this arena will become progressively more costly in the coming months and years. Your competition is just beginning to catch on so you still have the opportunity to gain a substantial edge in winning the trust of more new customers than ever.
Would you like a hand in getting more online customer reviews for your business? Contact us and we’ll help you get more genuine online reviews: firstname.lastname@example.org